Coffee is stitched into Australian culture. It’s the morning ritual, the mid-walk pause, the catch-up that turns into a long chat. It’s part of everyday life

On Clean Up Australia Day, we’re taking a moment to look at the small choices that add up, simple shifts that make a difference, without giving up the things we love.

In 2025 alone, together with our customers, we saved around 35,000 single-use cups. That’s 35,000 cups that didn’t go to landfill, simply because people brought their own keep cup, or picked one up in-store and made it part of their routine. It’s a number we’re quietly proud of, not because it’s perfect, but because it shows what happens when habits change, little by little.

A keep cup isn’t about getting it right every time. It’s about intention. Keeping one by the front door. Leaving one in the car. Reaching for it when you remember. Our keep cups are made to be used, reused, and properly lived with. Sturdy, practical, and designed for everyday coffee runs.

If coffee is part of who we are as Australians, choosing a reusable cup is one small way we can look after the places we enjoy it in.

Thanks to everyone who brings their own cup, uses it again and again, and helps us reduce waste. One coffee at a time.

Buy our keep cup in-store or visit our website